OZHARVEST Campaign (2023)
Advertising Design
This campaign was aimed to reduce food waste in Australia.
“ Ugly food can be delicious too.”
The campaign raises awareness about the high rate of food waste in Australia due to the rejection of imperfect-looking fruits and vegetables.
We Questioned: WHY?
Do people only support designer brands? even though they might look ‘ugly‘…
(Balenciaga 2021)
“Old fruit can be fashionable too.”
So, I wanted to satirize the problems of modern society through this campaign.
The final campaign is aimed to
satirize society's issues while showcasing people's desire for designer brands.
It also highlights the idea that even unattractive, older fruits can be fashionable too.
